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One and Done: Study says most hybrid drivers don't buy another

autobloggreen by Sebastian Blanco -- How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from car purchases made in 2011, and Polk found that Toyota Prius drivers are the most loyal, both to the gas-electric technology and to Toyota itself. Sixty percent of Toyota hybrid owners bought another vehicle from the automaker, even if it wasn't a hybrid. A recent J.D. Power Customer Retention Study found that the average brand loyalty was 49 percent, but that doesn't take powertrains into account.

According to Polk, forty-one percent of Toyota hybrid drivers choose to buy another hybrid (from any bra

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Submitted Apr 10, 2012 By: granitestater

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tjc09f Veteran Author Tallahassee Posts:468 Points:667,070 Joined:Mar 2011	Message Posted: Apr 14, 2012 8:51:16 PM Ignore tjc09f Report Abuse Interesting
bevmill Champion Author Georgia Posts:2,562 Points:596,545 Joined:Apr 2006	Message Posted: Apr 11, 2012 7:21:17 PM Ignore bevmill Report Abuse ok
sparky808 Champion Author Honolulu Posts:2,981 Points:594,810 Joined:Sep 2011	Message Posted: Apr 11, 2012 10:37:31 AM Ignore sparky808 Report Abuse Thank you for posting.
puinsai808 Champion Author Honolulu Posts:3,524 Points:723,305 Joined:May 2011	Message Posted: Apr 11, 2012 7:06:13 AM Ignore puinsai808 Report Abuse How many households purchase 2 identical cars?
nb52 Champion Author Grand Rapids Posts:7,760 Points:1,542,850 Joined:Nov 2008	Message Posted: Apr 11, 2012 3:22:12 AM Ignore nb52 Report Abuse Interesting.
SparkieMi Champion Author Kalamazoo Posts:3,241 Points:584,385 Joined:Sep 2011	Message Posted: Apr 10, 2012 10:09:34 PM Ignore SparkieMi Report Abuse WOW....
TBONE3 Champion Author Pennsylvania Posts:8,726 Points:1,972,650 Joined:Mar 2005	Message Posted: Apr 10, 2012 9:51:45 PM Ignore TBONE3 Report Abuse Not surprising to me. I know several who did not buy another hybrid.
LCSTEELERBOB Champion Author Gary Posts:2,961 Points:720,030 Joined:Oct 2008	Message Posted: Apr 10, 2012 9:48:36 PM Ignore LCSTEELERBOB Report Abuse ????
GAS1251 Champion Author Texas Posts:5,128 Points:1,622,230 Joined:Jun 2008	Message Posted: Apr 10, 2012 9:46:32 PM Ignore GAS1251 Report Abuse Owning two niche vehicles doesn't work.
jtfftj Champion Author New Hampshire Posts:2,167 Points:1,244,400 Joined:Sep 2005	Message Posted: Apr 10, 2012 9:46:04 PM Ignore jtfftj Report Abuse Shouldn't have bought the first one.
Dodge_Me Champion Author Atlanta Posts:2,214 Points:553,230 Joined:Mar 2006	Message Posted: Apr 10, 2012 9:44:16 PM Ignore Dodge_Me Report Abuse Maybe they're tired of wasting money?
t-w Champion Author Denver Posts:14,130 Points:2,876,425 Joined:Apr 2003	Message Posted: Apr 10, 2012 9:43:10 PM Ignore t-w Report Abuse as the saying goes ... " fool me once, shame on you fool me twice, shame on me "
Bubba44612 Champion Author Ohio Posts:7,376 Points:1,873,080 Joined:Aug 2005	Message Posted: Apr 10, 2012 9:43:07 PM Ignore Bubba44612 Report Abuse Bring on hydrogen power and forget about the golf carts.
KrsnaDragon Champion Author Montreal Posts:2,387 Points:527,400 Joined:Nov 2011	Message Posted: Apr 10, 2012 9:42:21 PM Ignore KrsnaDragon Report Abuse I don't even see myself going for one, never mind a second.
LilRedWagonIN Champion Author Indiana Posts:7,756 Points:1,551,135 Joined:Oct 2008	Message Posted: Apr 10, 2012 9:42:11 PM Ignore LilRedWagonIN Report Abuse I loved mine; but it was a '92 Geo Metro. Got rear-ended, so got another '92 Metro a decade ago. Wish I still had it. Don't think these over-hyped new jobbies have anything better. ...So, I'm None and Done!
blk911 Champion Author Colorado Springs Posts:2,923 Points:771,115 Joined:Nov 2004	Message Posted: Apr 10, 2012 9:41:09 PM Ignore blk911 Report Abuse What does that tell you??
Prodaddy Champion Author Houston Posts:8,360 Points:1,891,185 Joined:May 2007	Message Posted: Apr 10, 2012 9:38:25 PM Ignore Prodaddy Report Abuse Lets all hope we learn from this
ericbcire Champion Author Nevada Posts:4,505 Points:1,263,710 Joined:Aug 2009	Message Posted: Apr 10, 2012 9:38:15 PM Ignore ericbcire Report Abuse At least they have learned from their mistake.
tml721 Champion Author Columbus Posts:12,590 Points:2,385,550 Joined:Jul 2005	Message Posted: Apr 10, 2012 9:37:52 PM Ignore tml721 Report Abuse the stupid things are JUNK!
Double_Golden Champion Author San Francisco Posts:2,540 Points:601,385 Joined:Aug 2011	Message Posted: Apr 10, 2012 9:36:25 PM Ignore Double_Golden Report Abuse Wow, what a shock...
singlemom27 Champion Author Ventura Posts:3,088 Points:635,210 Joined:Apr 2011	Message Posted: Apr 10, 2012 9:35:49 PM Ignore singlemom27 Report Abuse It's hard to believe anyone can justify the bloated hybrid prices...
Sody33 Champion Author Las Vegas Posts:15,946 Points:1,870,860 Joined:Oct 2005	Message Posted: Apr 10, 2012 9:34:31 PM Ignore Sody33 Report Abuse We have hybrid and will would replace it with another. It has been a perfect car for us. HIgh MPG, almost no maintenance, and comfortable as well as being efficient. I think the people who yell and scream about batteries and high maintenance costs certainly don't own one. Our taxicab companies have several hundred Priuses that are running over 400,000 miles now and still have NOT required batteries, have shaved their costs while being extremely dependable. Also, Clark County bought two fleets in 1999 and are still driving those with the original batteries. All are way past the 100,000 mile GUARANTEE on the batteries. Please understand what you are talking about here. The Prius Hybrid is a fantastic car. I know nothing about the others, but I would suppose the Lexus, also made by Toyota, would be equal to or better than the Prius. Our Doctor went out and bought one and she is still shaking her head in disbelief. It gets 7x the mileage of her old Lexus. Think of that when you start knocking hybrids. Don't generalize.
ShadowACE Champion Author Boston Posts:8,998 Points:2,145,575 Joined:Jun 2006	Message Posted: Apr 10, 2012 9:32:59 PM Ignore ShadowACE Report Abuse I used to work with a woman who had an early Prius. She kept it about eight years and put over 160k miles on it before she traded it - for a NEW Prius. One day when we were talking I asked her about maintenance, battery replacement, etc. She told me she never did anything with the batteries, and her routine maintenance cose her about 2/3 as much as her previous car. She got excellent mileage and she was obciously happy with it - she bought another one! Sad part of the story - she had the new one less than three weeks when somebody drove into her and wrinkled it all up. The dealer did her right, thought - they took back the wreck and gave her a new one that was still all shiny.
Bleeder Champion Author Virginia Posts:8,038 Points:1,697,375 Joined:Jan 2008	Message Posted: Apr 10, 2012 9:32:19 PM Ignore Bleeder Report Abuse I can understand it. The are practicle for gas mileage, but not for doing daily runs I need.
NO_SWEAT Champion Author Toronto Posts:4,325 Points:1,075,315 Joined:Jul 2008	Message Posted: Apr 10, 2012 9:31:44 PM Ignore NO_SWEAT Report Abuse Could use one with the ridiculous gas prices.
WVUtailgater Champion Author Cleveland Posts:8,416 Points:1,694,685 Joined:Aug 2008	Message Posted: Apr 10, 2012 9:31:18 PM Ignore WVUtailgater Report Abuse never will own one
Rageagainsttm Champion Author Tampa Posts:8,283 Points:1,898,980 Joined:Jul 2007	Message Posted: Apr 10, 2012 9:30:42 PM Ignore Rageagainsttm Report Abuse not even once for me
mcmonsta Champion Author Honolulu Posts:3,212 Points:814,770 Joined:Sep 2009	Message Posted: Apr 10, 2012 9:29:28 PM Ignore mcmonsta Report Abuse i"ll take hybrid corn ...anyday
Col_Ron Rookie Author Houston Posts:17 Points:31,915 Joined:Nov 2011	Message Posted: Apr 10, 2012 9:28:42 PM Ignore Col_Ron Report Abuse Too much high $ maintenance.
Buddy2264 Champion Author Tampa Posts:11,629 Points:2,355,745 Joined:Oct 2005	Message Posted: Apr 10, 2012 9:28:27 PM Ignore Buddy2264 Report Abuse I guess for most it is the principle not the savings in fuel costs.
frostyWV Champion Author West Virginia Posts:2,339 Points:519,235 Joined:May 2011	Message Posted: Apr 10, 2012 9:25:40 PM Ignore frostyWV Report Abuse don't blame them.
umitb Champion Author Indianapolis Posts:3,659 Points:840,415 Joined:Apr 2010	Message Posted: Apr 10, 2012 9:24:50 PM Ignore umitb Report Abuse ok
HYEgasCA Champion Author Fresno Posts:2,111 Points:907,275 Joined:Dec 2008	Message Posted: Apr 10, 2012 9:23:25 PM Ignore HYEgasCA Report Abuse Hybrids Suck!!
chuckwthompson Champion Author Charlotte Posts:3,735 Points:573,185 Joined:Sep 2011	Message Posted: Apr 10, 2012 9:22:27 PM Ignore chuckwthompson Report Abuse Could it be that they were not tested fully before they were dumped on the consumer?
Bigwaynef Champion Author South Carolina Posts:11,444 Points:2,076,760 Joined:Dec 2006	Message Posted: Apr 10, 2012 9:19:44 PM Ignore Bigwaynef Report Abuse Over & over...
heartbroken2010 Champion Author Ottawa Posts:4,324 Points:893,535 Joined:Aug 2010	Message Posted: Apr 10, 2012 9:19:36 PM Ignore heartbroken2010 Report Abuse not surprised.
TIGERPAW46 Champion Author Florida Posts:7,114 Points:1,352,710 Joined:Mar 2004	Message Posted: Apr 10, 2012 9:16:31 PM Ignore TIGERPAW46 Report Abuse They concentrated more on Brand loyalty than green tech. purchase. I would wonder how many went to total Electric EV from a hybrid. That would indicate an EVen larger commitment to the electric tech. Versus if they switched back to Petroleum powered wether Gasoline, diesel or NG etc. Personally I would feel more confident in an Hybrid than an EV. Especially with a lot of loNG distance travel needed.
GatorJZ Rookie Author Tampa Posts:42 Points:487,110 Joined:Jun 2008	Message Posted: Apr 10, 2012 9:15:49 PM Ignore GatorJZ Report Abuse A part of the problem, at least as to Ford's hybrids, is Ford's unwillingness to honor the 8 year/100,000 mile warranty on their vehicles "unique hybrid components". This was a big selling point when they were marketing the technology, but the enthusiasts forums have many reports of Ford's dealers and Ford itself refusing to provide warranty coverage when these components fail, which is, by the way, an extremely expensive proposition. $9,000-$10,000 is the currently quoted price by the dealer to replace a failed high voltage traction battery in a Ford Escape Hybrid. Total failure of this battery is not common, but failures of internal components of the battery assembly such as the internal cooling fans are being more frequently reported as these vehicles age. Many are no longer recommending these vehicles to their friends based in part on Ford's stonewalling affected owners.
vulcan96 Champion Author Ohio Posts:26,871 Points:3,099,750 Joined:Aug 2004	Message Posted: Apr 10, 2012 9:15:06 PM Ignore vulcan96 Report Abuse hmmm, mabey they don't produce as promised.....
ShadowACE Champion Author Boston Posts:8,998 Points:2,145,575 Joined:Jun 2006	Message Posted: Apr 10, 2012 9:14:57 PM Ignore ShadowACE Report Abuse It's that same old story - Fool me once...shame on you Fool me twice...shame on me! All those good people who bought into the idea of "going green" figured out that it was THEIR green that was going and they weren't going to get it back.
Blue_Cruzer Champion Author Lexington Posts:7,500 Points:1,665,585 Joined:Mar 2007	Message Posted: Apr 10, 2012 9:14:14 PM Ignore Blue_Cruzer Report Abuse Kinda surprising to me.
regout Champion Author Quebec Posts:2,935 Points:828,705 Joined:May 2010	Message Posted: Apr 10, 2012 9:12:26 PM Ignore regout Report Abuse It's all right.
joel27nc Champion Author Raleigh Posts:10,517 Points:1,854,370 Joined:Mar 2008	Message Posted: Apr 10, 2012 9:12:02 PM Ignore joel27nc Report Abuse Not surprised at all
rawdog1313 Champion Author Lexington Posts:3,279 Points:1,638,805 Joined:May 2008	Message Posted: Apr 10, 2012 9:11:48 PM Ignore rawdog1313 Report Abuse Wife loves her Toyota Prius..........
tedjm1 Champion Author New York Posts:5,609 Points:800,300 Joined:Dec 2006	Message Posted: Apr 10, 2012 9:11:36 PM Ignore tedjm1 Report Abuse Mxed up report. Really does not use the facts to explain loyalty.
Matt G Champion Author Boston Posts:4,513 Points:2,769,040 Joined:Jun 2004	Message Posted: Apr 10, 2012 9:11:14 PM Ignore Matt G Report Abuse Ok
rxman1 Champion Author Toledo Posts:9,522 Points:1,857,895 Joined:Nov 2007	Message Posted: Apr 10, 2012 9:10:10 PM Ignore rxman1 Report Abuse Costly to maintain?
unicornpmb Champion Author Buffalo Posts:8,471 Points:1,625,515 Joined:Sep 2005	Message Posted: Apr 10, 2012 9:08:14 PM Ignore unicornpmb Report Abuse Most cannot afford one in the first place.
yakstar Champion Author Montreal Posts:2,400 Points:475,645 Joined:Jan 2012	Message Posted: Apr 10, 2012 9:08:05 PM Ignore yakstar Report Abuse ok
10k Champion Author North Carolina Posts:21,221 Points:2,250,020 Joined:May 2006	Message Posted: Apr 10, 2012 9:06:44 PM Ignore 10k Report Abuse they're not dumb-they ain't gonna make the wrong choice twice.. hint, hint..